Susan Greene

  • Company / Agency:

    President - SPG Associates, Inc.

Susan has spent her career working with organizations across a broad spectrum of industries in the areas of strategic planning, innovation, user experience, leadership and change management. Interweaving these areas of expertise is the approach she uses to guide the development and execution of agile and adaptive performance based transformational plans. She also draws upon her deep level of expertise in innovation and design thinking to support clients in identifying and nurturing new and promising opportunities. She regularly taps into her deep passion for working with companies, non-profits and entrepreneurs to explore innovative solutions that bring about progressive social and environmental change. Susan has extensive experience in the local and national United Way system. She has worked with numerous local United Ways in developing their strategic plans and relationship management/engagement plans. She has also worked on multiple United Way network efforts, including supporting a group of 8 major markets in creating an Innovation Incubator that is focused on developing the skills and mindsets to explore and create new and different ways to accelerate engagement and impact in support of the United Way mission. A sampling of some of the markets she has worked with in the United Way network include: San Francisco, Phoenix, Boston, Columbus, Atlanta, Kansas City, Indianapolis, Los Angeles, Louisville and the Triangle. Susan has also worked with a list of well-known organizations such as: General Mills, American Red Cross, IBM, Coca-Cola Company, iContact, United States Postal Service, Carolina Donor Services, The Carolina Inn, Ogletree Deakins, AMEC, First Citizens Bank, NC State Veterinary School and Freddie Mac, along with many other smaller, start-up companies. Susan received her M.B.A. from the University of Virginia’s Darden School in 1997 and also received her certification as a Design Thinking Specialist in 2015. At the beginning of her second year of study, she was the recipient of The Darden School’s Robert Strauss Marketing Award and Fellowship. Susan is very involved in supporting a number of non-profit organizations in a voluntary capacity, including serving on the Executive Committee of the Board of Directors for the United Way of the Greater Triangle. She previously served as the Vice Chair of the Board for the Chapel Hill Carrboro YMCA, and is currently serving on the Board of Directors for the YMCA of the Triangle.