If it’s autumn, it must be campaign season. Although we are working to engage donors and potential donors year-round, this is the time of year when, true to our history, workplace campaigns go into full force.
What’s the focus of the Campaign? This year, our approach is a little different — and it was inspired by the work of our agency partners. It was conceived out of the recognition that every single person can choose to touch a life or affect change. And this year’s messaging is about helping individuals understand, appreciate, and value her or his role in addressing social issues in the Triangle.
It’s an invitation to be a changemaker. What’s a changemaker? The phrase (one word not two) is “a term coined by the social entrepreneurship organization, Ashoka, meaning one who desires change in the world and, by gathering knowledge and resources, makes that change happen.” It is a call-to-action to find your passion and find ways to work together.
We want the community to join in the bold step our agency partners have taken to work collaboratively. We are a new United Way that supports individual programs to help children and their families today by investing in work that addresses their basic needs and gives them the tools to build future success. This simple graphic helps tell the story.
Our video series, “A Bold Step” recognizes the power of individual voices – and features a full-length video representing the different areas of collaborative work expressed by six partners, as well as individual vignettes to give you a glimpse into their worlds.
So this year we’re making the Campaign personal. It is encouragement to “be the change” for vulnerable families and children in the four counties we serve. We recognize there are countless people involved in numerous ways to make the community a better place for all — thank you for being a changemaker. We’re hoping many, many others will join you!
– Melanie Davis-Jones, Senior Vice President of Marketing & Community Engagement, United Way of the Greater Triangle