Contact: Melanie Davis-Jones
Six Honored with the 2015 Leadership Awards for Engagement and Giving
Morrisville, NC—United Way of the Greater Triangle (UWGT) is working creatively with corporate partners to achieve community-level solutions. Although United Way continues its hallmark workplace campaigns at companies in Wake, Durham, Orange, and Johnston counties, there is an increased focus on expanding year-round engagement opportunities, using human and intellectual capital.
New this year, the 2015 Awards for Engagement and Giving recognize organizations who—through volunteerism, increased donations and employee participation—raised awareness of issues and took on a leadership role within the Triangle community.
2015 Awards for Engagement and Giving
Best Overall: EY (Ernst & Young LLP)
As “Best Overall,” EY is an exemplary United Way partner. EY employees interacted meaningfully with United Way throughout 2015 by participating in activities such as: in-office Lunch & Learns, reviewing Community Impact applications, volunteering with United Way collaborative partners and hosting their “Connect Day” in partnership with UWGT. Through “Connect Day,” EY engaged nearly 200 employees in a day of service, benefiting Triangle residents. EY is a recurring sponsor of SPARC Nonprofit Board Training. Currently, they are working with staff to add a community service component as part of their internship program and to include United Way as a member of their year-round CSR committee. In addition, there was a 37% increase in donations to the Community Impact Fund which directly supports the work of United Way.
Transformative Corporate Partnership: Citrix and Deloitte
Citrix and United Way collaborated on a new engagement model in 2015 through the 2016 Social Innovation Challenge: 100K(ids) Hungry No More. Citrix’s Business Development team adopted the Challenge as part of their Q4 Key Performance Indicators; helped raise awareness on the issue of childhood hunger in the Triangle (especially in the tech sector); and undertook fundraising toward the prize pool as a professional development tool. By creating an opportunity for their team to develop professionally while giving back to the community through their work, Citrix created a model that leverages a company’s unique assets and connects with employees’ interests and desire for community involvement that can be replicated.
In 2015, Deloitte provided United Way with a team to help develop UWGT’s 2020 strategic plan. They regularly attended senior management team meetings; conducted a series of interviews; shared their expertise on developing plans; worked with UWGT board members; and facilitated a day-long retreat for UWGT’s management team. To further the goals of the plan, Deloitte is currently working with UWGT to facilitate focus groups at other companies in the Triangle to define UWGT’s corporate value proposition and engage companies in new ways that are relevant to their goals.
Community Impact Fund Investor: Wake County Public School System
Wake County Public School System significantly scaled their efforts to educate, communicate, and encourage employee participation in their 2015 workplace campaign. United Way Champions were appointed at each school and WCPSS created a motivational video with targeted messaging around the impact work of WAKE Up and Read, one of United Way’s collaborative partners working on literacy. Their efforts in 2015 resulted in Wake County Public Schools increasing their Community Impact Fund investment by 279%.
Employee Education and Engagement: Genworth Financial and Syngenta
Genworth employees took a deep dive into better understanding the needs of the local community by participating in various educational and volunteer opportunities in 2015. These events included a bus tour of the Family Table Collaborative; United Way presentations at department meetings; an all-employee carnival featuring a youth speaker from the Fostering Youth Opportunities collaborative; and many other special events to better inform their employees of the challenges and opportunities in the Triangle community.
Syngenta hosted various engagement opportunities for their employees in 2015. The leadership team participated in a thought-hack to create solutions around challenges confronting the region. The broader employee base participated in a drop-in volunteer event where they created 1,000 bean meals to feed 4,000 people, 500 healthy snack kits, 100 encouragement cards and flash card sets to help improve reading skills. Additionally, their investment put 397 books for literacy kits in the hands of K-3 rd graders in the Triangle.
About United Way of the Greater Triangle (UWGT)
United Way actively mobilizes the caring power of communities to build resources, focus investments, and foster partnerships to improve lives and inspire generations of achievement in four North Carolina counties, Durham, Johnston, Orange, and Wake. A new focus on families and children in low income households uses a collaborative approach to dramatically change the course of their futures. Learn more at unitedwaytriangle.org
2400 Perimeter Park Drive, Suite 150 | Morrisville, North Carolina 27560 | 919.460.8687