Campaign Awards
Best Retail Campaign
Macy's Department Stores
Each one of us is a consumer of goods – it’s inevitable in today’s society. However, there has been a recent movement towards becoming conscientious consumers by choosing to shop with retailers that give back to the communities where they operate. One department store in particular, Macy’s, has been giving back to the Triangle
since its arrival here in 2006.
We are fortunate to have five Macy’s locations throughout Durham, Orange, and Wake Counties – and all five support the Triangle United Way. Together, Macy’s contributed an amazing $50,000 to the 2007 campaign! Not only that, many Macy’s employees volunteer their time and talent to agencies across the community on a regular basis.
As conscientious consumers, Triangle citizens can feel good about shopping with a retailer that is giving back to
those in need.
Best Practices:
• Presentations and Events at Each Store Location
• Strong Support from Management
• Year-round Community Involvement