Campaign Awards
Most Improved Campaign
Eaton Corporation
The criteria for winning the “Most Improved Campaign” recognizes, among other factors, those organizations that stress the Community Care Fund in their campaign and show marked improvement in CCF donations over the previous year. This year’s winner is Eaton.
Meeting with Eaton President Tom Gross a few months before the campaign season, we suggested that we’d like to ask for a 10% increase for the upcoming campaign? Having previously received a look of anxiety by some other executives in the Triangle when asked the same question, we focused intently upon his response. To our delight, Tom smiled and nodded his head affirmatively and said: “I think we can do a little better than that!”
Eaton’s 13% increase in 2007 TUW Campaign dollars was a result of Tom’s steady but impassioned leadership. His co chairs Tracey Jenkins and Darrick Finan did a masterful job of strategy and execution in leading their very first campaign effort.
Employee participation increased to 46% (vs. 25% in ’06). Undesignated money that stayed locally, Community Care Fund, increased from 68% of employee giving (’06) to 83% in 2007.
Best Practices:
• Strong Executive Support
• Leadership Campaign
• Diverse and Involved Campaign Committee
• Kickoff Events at Multiple Locations & Shifts
• Focus on Community Care Fund
• Community Impact Tour
• Corporate Gift