Campaign Central
An example of a gift of stock
Many people don't realize the benefit of giving appreciated securities instead of cash. By giving your stock to United Way, you avoid paying any capital gains tax.
Meet Karen
Household Income: $75,000
Tax Bracket: 28%
Purchase price of 25 shares of ABC stock: $250
Current value of 25 shares of ABC stock: $1,000
If Karen gives stock instead of cash, she saves $150!
| Stock | Cash | |
| Amount of gift | $1,000 | $1,000 |
| Tax deduction | 280 | 280 |
| Avoided capital gains tax | 150 | 0 |
| Actual cost to Karen | $570 | $720 |
Learn More
For more information about giving stock, please contact: Brian Rielly, BB&T 704-954-1188 option 2 or Jim Green at United Way of the Greater Triangle at 919-463-5019.