Campaign Awards
Best First Time Campaign
MeadWestvaco
Running a first time campaign in an exemplary manner was MeadWestvaco’s Center for Packaging Innovation.
Campaign Leader Neesha Raichura, with significant executive level support, was able to adopt “Best Practices” used
by a number of more experienced campaigners resulting in a truly outstanding effort for a “rookie”.
Employee participation @ 45% (58/130 Employees) resulted in a very respectable $139 per capita (includes both
donors & non donors). A very high proportion of givers (85%) chose not to designate to specific charities and gave
directly to the Community Care Fund (CCF), which insures that the money stays in our community where it can do the
most good. Finally, a Corporate Gift of $10,000 was given that also will be invested here in the Triangle.
Best Practices:
• Strong Executive Support
• Leadership Campaign
• Kickoff Event
• Focus on Community Care Fund
• Corporate Gift
• Community Impact Tours