Campaign Awards
Excellence-- Leadership Circle Campaign
Cooper Tools
Cooper Tools does more than make your “Crescent” wrenches and other hand tools. They are committed to improving the quality of life in the communities where their plants are located. This year, Cooper Tools set out to improve their campaign.
Allison Hadley attended one of Triangle United Way’s Campaign Analysis and Training (CAT) Seminars. She made the decision to try something new going into 2007. She wanted to increase Cooper Tool’s contribution to the Community Care Fund. So she and her colleague Jennifer Byerly focused on two things: 1) Improving their leadership giving, and
2) Running a model campaign.
Cooper Tools scheduled catered a leadership breakfast on a Friday morning. Cooper Tool’s local CEO, Gary Masse, kicked off the event by simply talking about his pride in Cooper Tools and the commitment to Triangle United Way. The guest agency speaker gave them a first hand account of how money was to be used to help those who were in need locally. Allison announced one of the key incentives, corporate parking spaces. The breakfast was a success.
During the next week they held three employee kickoff meetings that targeted three shifts. They invited agency speakers. Their theme focused on football. They had giving incentives, including tickets to a Carolina Panthers game with an evening in a downtown Charlotte Hotel. During the week they raised additional awareness and money through special events, including a Cajun Tailgate Fixin’s lunch, Sports Day (wearing your favorite team jersey to work), and an ice cream social.
These techniques worked, which is demonstrated by their 2007 campaign results:
• Leadership giving increased by 118%
• Leadership donors increased by 100%
• Overall campaign increased by 32%
• Community Care Fund increased by 43% and was 84% of their campaign.