Campaign Awards
Best Campaign by a Member Agency--
Wake County
Urban Ministries of Wake County
As a Triangle United Way Partner Agency, Urban Ministries’ mission is to provide critical basic services for over 20,000 families and individuals within Wake County. Amid running a nonprofit organization so driven to increase the awareness of and develop strategies to combat poverty, Executive Director Anne Burke took it upon herself to serve as their 2007 Campaign Leader.
As a partner agency, Anne understood the importance of their campaign and its potential impact within the community at large. She therefore set the atmosphere for success, encouraging her employees to participate and planning events that they would enjoy. For example, their kickoff event was combined with a Halloween pot-luck where employees came dressed in their best Halloween attire to hear an inspiring message from their leader, the Triangle United Way representative and watch the campaign video.
The result: overwhelming success! Urban Ministries excelled in their efforts with an overall 170% increase from their 2006 efforts. Additionally, over 85% of the total dollars raised went to the Community Care Fund.
This is such a great accomplishment for Anne and all of the employees at Urban Ministries. They have demonstrated how sound leadership, unity and determination can lead to success.
Best Practices:
• Visible, Supportive Leadership
• Attended Agency Campaign Leader Training
• Themed Campaign
• Kickoff Event