Campaign Awards

Chairman's Award of Excellence--

Best Overall Performance

 

Blue Cross and Blue Shield of North Carolina


Blue Cross and Blue Shield of North Carolina (BCBSNC) has a long history of supporting the work of the United Way. The generosity and commitment of the BCBSNC family has provided monetary and physical resources to assist many partner agencies. Their 2007 United Way Campaign theme was “care, give, share…together we matter”.

To make sure all of their employees had the opportunity to be educated about the campaign and United Way, they established the first-ever BCBSNC United Way campaign website. The website linked employees to the online donation tool and to information about the Community Care Fund and campaign events. The new site recorded 2,427 unique visitors (out of 4,400 employees) with 1,900 of them accessing the pledging instructions. The site is now available throughout the year for United Way information.

BCBSNC also hosted multiple Community Impact Tours as an opportunity for employees to see how the United Way was making a positive impact in their community. These bus tours to multiple agencies allowed department representatives (Ambassadors) to gather information and stories to share with their departments throughout the
campaign.

Their Campaign finale was a Day of Sharing event to demonstrate the importance of the gift of time and talent from the employees. On-site volunteer activities were brought in from Triangle United Way partner agencies. Employees volunteered 15 minute increments to paint and decorate small wooden trucks and organized/developed an event
photograph album.

Directed by a Cabinet of 18 creative and focused BCBSNC employees; facilitated through a group of 100 dedicated and focused Ambassadors that managed over 50 meetings with 40 agency speakers; energized by the donations of 231 Champion Level Donors (formerly called “Leadership” Donors); and fueled by three new Tocqueville Society
Challenge Fund participants, the 2007 UW Campaign produced the highest total ever raised during a BCBSNC UW Campaign -- $903,719 in the Triangle. This is a 13% increase over the 2006 campaign.

Best Practices:

• Volunteer Projects
• Internal Campaign Website
• Impact Tours
• Company wide marketing plan for campaign
• Dollars for Doers program